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How to Attract Home Buyers with a Targeted Advertising Campaign


An effective real estate advertising campaign is what separates sellers who don’t have much success selling their home and those who are able to negotiate with plenty of home buyers. After a house is fixed up, prepped and ready for the market every effort needs to be dedicated to an advertising campaign. Homeowners that are able to expose this property effectively should find buyers that are receptive and end up scheduling a viewing. What we see time and time again are homeowners who contribute to an advertising campaign in addition to their Realtors efforts, able to at least double their exposure.

The initial step when creating a real estate advertising campaign is obviously your Realtor. This is a vital cog to property exposure and attracting home buyers so homeowners should select a professional with care, and not just rely on a relative or friend that has a realtors license. Realtors should be interviewed and you then can confidently choose the one that fits your situation so you can take full advantage of a professional advertising campaign.

Further, homeowners require their own commitment to a real estate advertising campaign. There are various ways to expose a house and homeowners should use some or a combination of these techniques. Some of the forms of advertising are: word-of-mouth, print advertising, and not forgetting Internet advertising. It’s quite obvious, that the more exposure the better, as more bids are likely from home buyers.

Homeowners should participate in their real estate advertising campaign in any way possible. Those doing something as simple as telling others of the sale are doing their part in order to expose their home throughout the market. Something like handing out business cards to people who are interested in order to give them a physical reminder of the conversation. Even a reliable old medium, the newspaper, in which purchasing ads to advertise a house in home directories around the area can have a positive effect.

Speaking of medium, one of the best current ways to reach buyers in the tech age is through the Internet. And it’s free! You can generate Internet classified ads on some of the major real estate sites, which are visited by a large number of buyers daily. Also, connecting with buyers on social media websites, can make a big contribution. The thing about Internet advertising is its free and effective. Homeowners that take part should find their level of exposure increase significantly.

These things take effort on you part. Before undertaking this effort and you making any costly mistakes trying to sell your home, seek out the help of true real estate professionals that know how to attract home buyers. If you want to avoid all of this hassle, call or visit us at We are Arizona’s number one home buying company with over 14 years of experience buying and selling homes in as is condition. are specialists in fast closing, and we always leave you with cash and not bills and disappointment. Call us today for information on selling your home fast!

Property Investors: Selling your House Quick

Property investors can help

Selling a house can be tremendously difficult. Sure, there is a pretty big market of individuals looking to purchase a home, but the housing market itself is enormous and finding the right agent is just as tough. With this in mind, it is imperative to consider the fierce competition that you’ll have to face. If your house doesn’t stand out with one characteristic or another, you may very well face great difficulty closing the deal. While it is possible to find a really good real estate agent, the process is still long, complicated and tedious, and they cannot guarantee results. You should rest assured knowing that there are alternatives available. Property investors may be willing to take the property off of your hands. Below, you’ll learn all about selling your house through this type of arrangement.

Skip the Expensive Fees

When you sell your home, with the assistance of a real estate agent, you’re looking at several different fees. Obviously, the realtor must get paid and they’re more than willing to take a portion of your earnings. Closing costs are another expense that you’ll face. Both of these fees combined are capable of setting you back approximately 7-10% of the total income from the sale of your home. Suffice it to say, this is not the case if you’re willing to work directly with a property investor. Typically, these individuals cover the closing costs and those realtor fees can be ignored entirely.

Get it Off your Hands Fast

If you find yourself in a difficult predicament, you may feel the urge to get rid of your home fast. When you tell a realtor: sell my house he is unlikely to be able to do it quickly unless he had an avenue to sell to a property investor. If he does that, you’d better believe he will be taking his fee. In actual fact, there is no quicker way to sell a home than to an investor. These individuals have the funds available and are generally capable of paying the entire agreed purchase price within a week. This would most likely not be possible, when selling to another individual. At the same time, you can completely ignore the repairs needed to your home. The investor will not force you to make any repairs, whereas a normal homebuyer most likely would especially anything that is considered to be a code violation or a lender requirement.

A Variety of Payment Options

If you are looking to sell your house fast, without being hassled by the responsibilities that go along with putting your home on the real estate market then selling to a property investor is your best option. This is because you will be offered a variety of payment options and closing times to suit YOU, not what suits the buyer or the bank. The investor has the funds to back up the deal and you will never be forced to wait for payment. Your payment options include:

  • Cash
  • Certified Funds
  • Pre-Scheduled Payments
  • Pay Off your Existing Mortgage

These investors may potentially be able to close the deal within seven days, which is very convenient, when compared to doing business with a financial institution. This is definitely a great way to sell, since you will never have to be concerned about obtaining an appraisal, which will save you around $400-$500, paying for title fees which can be as high as 1.5% of your sales price or repairing items on the buyers inspection list, which will save you anywhere from $500 to $10,000. While some of these may not seem like a lot of money, it genuinely is, if you are paying out holding costs every month the home is on the market or in the closing/escrow process.

At the end of the day, your life is hectic, as is your schedule. By acknowledging this you realize that you do not have time to sit on your home. You need the money and you need it quick. Therefore, you may be best approaching a property investor, who may very well buy your home in an instant and save you the headache many homebuyers are facing selling their home in the current market.

Arizona has 3rd most home owners underwater

Nevada, Florida and Arizona are the top three states with homes that have negative equity. However, on a national scale, eighty nine percent of American homeowners have properties with a mortgage — or about 44.5 million — had equity by the end of the fourth quarter of 2014, according to CoreLogic.

If the housing market continues at a steady pace and home prices rise by 5 percent this year, an additional 1 million home owners currently in negative equity could come back into the black by the end of 2015.

A large percentage of properties with equity are found at the high end of the housing market, according to the report. In detail, 94 percent of homes valued at more than $200,000 have equity compared with 84 percent of homes valued less than $200,000.
While more home owners are regaining equity overall, the number with negative equity is still high.

“Negative equity continued to be a serious issue for the housing market and the U.S. economy at the end of 2014, with 5.4 million home owners still underwater,” says Anand Nallathambi, president and CEO of CoreLogic. “We expect the situation to improve over the course of 2015.”

The states with the highest number of properties in negative equity in the fourth quarter were:

Nevada: 24.2%
Florida: 23.2%
Arizona: 18.7%
Illinois: 16.2%
Rhode Island: 15.8%

On the other hand, the following states had the most homes with (positive) equity:

Texas: 97.4%
Alaska: 97.2%
Montana: 97%
Hawaii: 96.3%
North Dakota: 96.2%

Many homeowners are taking the opportunity now to sell their home after years of waiting for market values to come back. Some are looking at avenues other than the traditional real estate agent to sell their home, such as cash investors that buy houses or the We Buy Houses property investor groups that save homeowners time and a lot of fees. Another reason buyers are looking at avenues other than a real estate agent to sell their house, “They got us into this mess in the first place, didn’t they?” said one unhappy Phoenix resident. “I’d rather sell my house fast, without the agent fees, ongoing mortgage, maintenance and hassle.”

Investors particularly in areas such as Phoenix, Arizona and across Florida, Nevada and Illinois are seeing a rise in home sellers looking to forgo the real estate agent and happy to sell their homes to local investors. They find that homeowners are more than happy to  cash out of their homes quickly and not risk a sudden market correction, which some analysts are predicting.

Whatever the case may be, it seems to be further proof that the U.S. housing market has well and truly hit the bottom and is now continuing to climb out of the serious predicament it found itself in since the 2008 housing bubble.


Rental vacancies are set to rise

The rental real estate market has been booming in recent years, however things may be set to change. Many families which are renting are finally ready to buy a home, according to Zillow.

After years of renting, many typical renters have saved for a down payment, and are house-hunting in earnest with the added help of more favorable lending conditions.

We are currently seeing the front end of a wave of some 5.2 million renters who plan to buy homes in the next year, according to the Zillow Housing Confidence Index (ZHCI), which is sponsored by Zillow and developed by Pulsenomics LLC.

That’s an almost 25-percent boost from the same time last year.

While homeowners continue to be more confident overall than renters, statistics show renter confidence is growing quicker than homeowner confidence in 14 of the 20 large metropolitan cities surveyed.

People with the most confidence about the housing market are in San Jose, Miami and San Francisco. Confidence rose the most since last year among respondents in Dallas, Detroit and St. Louis.

“As home affordability continues to look great and rental affordability looks abysmal, many current renters clearly seem to be re-thinking their attitudes toward homeownership, and are expressing more confidence in the overall housing market as a result,” says Zillow Chief Economist Stan Humphries.

Still, Humphries cautions, wanting to buy is not the same as being able to. “Saving a down payment, qualifying for a mortgage and finding an affordable home to buy all remain formidable challenges for many,” he says.

The ZHCI polls homeowners and renters about housing market conditions, expectations for the future and their attitudes toward homeownership in general, across 20 large metro areas. You can read more about the results at

Survey respondents were most confident in these places:

1. San Jose, CA

2. Miami, FL

3. San Francisco, CA

4. Dallas, TX

5. Los Angeles, CA

6. San Diego, CA

7. Washington, DC

8. Denver, CO

9. Phoenix, AZ

10. Seattle, WA

As renters begin to gain confidence and enter the market as buyers, the usual real estate cyclical trend will continue, rent values should see a drop in 2015 and 2016, while rental vacancies will continue to climb.